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US Open Becomes More Luxurious
The US Open is undergoing an $800 million renovation at Arthur Ashe Stadium, expanding premium seating and suites while removing nearly 3,000 upper-level seats. This shift towards luxury experiences has increased ticket prices and corporate hospitality revenue, making affordable tickets harder to find amid record attendance. The trend reflects a broader industry move since the 1990s, prioritizing high-paying VIP and corporate experiences over general admission.
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