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The article discusses a significant rise in new vehicle prices in the United States, with the average sticker price now around $49,000 and very few models available below $30,000. Automakers are prioritizing higher-end trucks and SUVs, leading to a decline in lower-priced options due to rising production costs, inflation, and tariffs. As a result, many buyers are turning to the used car market, which has become more expensive, while some new low-cost models from emerging automakers are attempting to fill the gap with simplified features.
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