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Apple's new CEO faces key challenges
John Ternus is set to become Apple's new CEO during the September 9 iPhone event, marking the first time in over a decade that Tim Cook will not lead the product launch. Ternus’s hardware engineering background positions him to drive innovation, particularly in integrating AI into Apple’s devices amid challenges like regulatory hurdles, a memory shortage, and competition in new product categories such as foldable phones. The company aims to leverage AI, including a revamped Siri, to stay competitive, while addressing supply chain issues and regulatory restrictions in Europe.
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