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U.S. interest in pumpkin spice wanes
McDonald's has announced it will not feature pumpkin spice latte on its fall menu for the first time in a decade, replacing it with a caramel apple pie flavor. This shift suggests a possible decline in demand for pumpkin spice, which has been a popular but polarizing seasonal drink. Instead, consumers are exploring other flavors like caramel apple, with sales of apple-based beverages increasing significantly compared to pumpkin spice. This change aligns with McDonald's broader strategy to diversify its drink offerings amidst slowing U.S. sales and changing consumer preferences.
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