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Florida sues Netflix over children's data tracking
The Florida Attorney General sued Netflix, alleging the company misled subscribers by claiming its service was ad-free and privacy-focused while secretly collecting extensive behavioral data from users, including children’s profiles. The lawsuit accuses Netflix of building a data operation to support its advertising business, contrary to public statements from its executives, and of using tactics like autoplay to increase viewing and data collection. Florida seeks to block these practices, delete collected data, and prohibit the use of dark patterns.
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