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Sydney Sweeney faced significant criticism after posting a provocative ad for sports trading app Novig, where she appeared nude with sports gear covering her. The advertisement was accused of sexualizing female athletes and undermining women’s achievements in sports, sparking backlash from athletes and supporters who emphasized strength and dedication. Critics argue the ad promotes misogyny and reduces women in sports to objects for male pleasure, contrasting with recent progress and celebrations of female athletes.
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