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Toys R Us is expanding its U.S. brick-and-mortar presence with the opening of 120 new standalone stores during the holiday season, bringing its total to 160 locations. This marks a significant step in the company's effort to rebuild after its 2017 bankruptcy and previous store closures. The new stores will sell toys, collectibles, and brands like LEGO and Barbie, with some featuring cafes and content studios. The expansion follows recent partnerships and previous attempts to revive the brand through stores inside Macy's, airports, and military exchanges.
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