24 Hrs
Source:
Los Angeles Times
Justin Baldoni's crisis PR linked to smear sites
Melissa Nathan, a crisis management public relations professional hired by Justin Baldoni, is accused of operating anonymous “smear” websites aimed at discrediting his critics. Court documents claim she was directly involved in creating websites that targeted her former publicist and others, with evidence suggesting she offered payments to facilitate reputational damage. Nathan denies masterminding the websites, which allegedly were part of a broader tactic to undermine opponents.
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