Walmart commits to not using customer data for personalized pricing
Walmart has reaffirmed its commitment to not using personal data or AI to set different prices for customers, emphasizing that it prices "the product, not the person." CEO John Furner stated that prices may fluctuate based on costs but assured that the company will not use personal information to raise prices or offer personalized discounts. Walmart also plans to use digital shelf labels to improve price accuracy and has introduced an AI shopping assistant, Sparky, while maintaining that customer trust remains a priority.
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