Tennessee fans spend $1.3M on alcohol at Texas game
Tennessee's athletic department successfully implemented an early-entry and half-priced alcohol promotion during a game against Texas, which drew a large crowd and generated significant sales. The school sold 95,000 alcoholic beverages, totaling $1.3 million, and plans to continue the "Happy Hour" promotion for the remainder of the season. The initiative was motivated by increased security measures and aimed to enhance fan attendance and experience.
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