Clark's worst playoff game outperforms non-Fever first-round broadcasts
The article discusses Caitlin Clark's significant impact on WNBA playoff viewership, emphasizing that her games, especially those involving the Indiana Fever, drew larger audiences than other first-round matchups. Clark's playoff performances consistently surpassed reported viewers for non-Fever games, with her final playoff game attracting over 2.25 million viewers, making it second in league history. The data illustrates Clark's pivotal role in increasing interest in women's basketball, though the article notes challenges in maintaining broader fan engagement beyond her presence.
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