Dallas Cowboys can win by losing
Dallas Cowboys owner Jerry Jones has prioritized maintaining the team's relevance over on-field success, focusing on brand value and profitability despite recent poor performance. Although the team has not won a Super Bowl since 1996 and faces potential playoff absence, it remains the most valuable sports franchise, valued at $17 billion, due to its business operations and stadium. Jones, who also serves as the team’s general manager, has deliberately kept control to influence team decisions, often favoring profit and brand visibility over consistent winning.
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