22 Hrs
Source:
Los Angeles Times
Disney seeks creators to strengthen fan ties
Disney recently hosted the Somos Magic Summit, a three-day event in Burbank and Disneyland dedicated to Latino content creators. The company engaged nearly 70 creators with a combined following of over 185 million to strengthen its connection with fan communities and boost engagement with its characters and products. Disney aims to leverage creator partnerships as a key part of its marketing strategy amid industry competition, with collaborations increasing by 30% this year and generating billions of social media impressions. The event included performances, exclusive previews, and future opportunities for creators to participate in high-profile events, emphasizing Disney’s focus on authentic, community-driven content to foster long-term loyalty.
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