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Source:
New York Post
Source: New York Post
3 HrsNew York Post
Source: New York Post
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Twin brothers Alex and Mike Faherty built Faherty Brand into a $300 million business and partnered with Jalen Brunson in 2022, after he joined the New York Knicks. Brunson has helped shape the brand’s apparel, including its “Magic is in the Work” collection, while the company produced Knicks championship gear that quickly sold out after the team won the 2026 NBA title. Faherty has since secured a full NBA license and plans to launch products for 16 additional teams.
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