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Online Witchcraft Appeal
Young people are increasingly buying spells and spiritual services from online “Etsy witches,” with Etsy reporting searches for sunshine wedding spells up 206% and wedding-related spells and witches up 105%. Sellers say customers seek help with money, careers and relationships, while some buyers report mixed results; Etsy requires spells to be marketed for entertainment purposes only. A Leeds Beckett University researcher says the trend reflects a shift toward personalised spirituality, with some young people seeking comfort and support amid uncertainty.
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