Creators shape 2026 vote

Social media creators have become an increasingly important part of the 2026 election cycle, with campaigns on both sides working with influencers and candidates producing their own online content to reach voters who may ignore traditional media. More than three-quarters of Americans aged 18 to 34 rely on social media or YouTube for political information, and a YouGov-SaySo poll found two-thirds of Americans get midterm information from creators. Republicans adopted influencer strategies earlier, while Democrats are working to catch up; federal rules require paid political ads on social media to disclose who funded them.

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