Women May Outtaste Men

Women may have an advantage in tasting bourbon because they generally have a stronger sense of smell, with a 2014 study finding nearly 50% more neurons in women’s olfactory regions. Experts say smell, including aromas detected during drinking, helps identify bourbon’s distinctive flavors, while hormones can affect sensitivity. Kentucky distilleries’ tasting and quality-control panels have historically included mostly women, though expert Susan Reigler says skilled tasting takes practice and men can also excel.

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