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Source:
CNN
Factory courts Gen Z moms
The Cheesecake Factory is attracting younger diners drawn to the “Tuscan mom” aesthetic, a social media trend nostalgic for early-2000s suburban style. The chain, which has more than 200 US locations, reported over $1 billion in revenue for a second consecutive quarter and credited its expanded social media presence with helping drive its success. Its extensive menu and popular food videos have also helped bring customers in.
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