1 Day
Source:
The Boston Globe
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Source: The Boston Globe
1 DayThe Boston Globe
Source: The Boston Globe
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As college enrollment declines, colleges and for-profit consulting firms are using websites, SAT/ACT records, browsing histories and AI tools to gather information about prospective students and target recruitment. Consumer advocates warn families may not realize their data is sold or used to estimate their ability to pay, while industry representatives say personalized outreach can help students find suitable colleges. A typical high school student receives about 1,300 marketing messages a year, but fewer than 14 percent of surveyed students said the volume made them more likely to apply.
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