Chili’s $6 Margarita Hit

Chili’s sold nearly 30 million margaritas in 2025, more than any other restaurant chain, and says the drinks draw customers specifically to its restaurants. Frozen margaritas made up 25% of sales, while the chain is expanding its offerings with premium-liquor drinks and a Margarita of the Month Club. Its rotating monthly margarita program, launched in 2018, keeps the featured drink priced at $6.

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