23 Hrs
Source:
Los Angeles Times
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Source: Los Angeles Times
23 HrsLos Angeles Times
Source: Los Angeles Times
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USC’s Marshall School of Business is launching a 16-week MBA course, “The Business of Beyoncé,” examining how the singer built her entertainment and business empire. Students will study branding, music and celebrity alongside other artists, and prepare a business-advice document for Beyoncé. Professor Shaun Harper says the course also broadens business-school case studies by centering a Black female entrepreneur.
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