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New York Post
Source: New York Post
1 DayNew York Post
Source: New York Post
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California Governor-elect Xavier Becerra has pledged to require streaming services to disclose more viewership data through a proposed “California Content Performance Disclosure Requirement.” The measure could give entertainment creators more information for contract negotiations and decisions about their shows, amid longstanding frustration over opaque audience metrics. Some writers and producers are turning to Samba TV’s viewing data to inform pitches and creative plans.
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