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Amazon will hold its Prime Day sale from June 23 to June 26 this year, shifting the event earlier to coincide with major global and U.S. celebrations, including the FIFA World Cup and the 250th anniversary of U.S. independence. The event aims to boost consumer spending on categories like groceries, household essentials, and electronics, amid Amazon’s expanding focus on faster delivery services. Last year's Prime Day generated $24.1 billion in U.S. online sales, and this year the company anticipates increased participation, especially in grocery and household item deliveries.
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