1 Day
Source:
Los Angeles Times
Mattel targets He-Man after Barbie success
Mattel is releasing a new “Masters of the Universe” film to boost its entertainment strategy, following the success of “Barbie” three years ago. The movie, with a $170 million budget, aims to extend the company’s IP-driven approach amid recent market challenges, including weaker toy sales and a stock slide. While not expected to match “Barbie’s” box-office record, the film is part of Mattel’s broader plan to leverage its brands through films, merchandise, and real-world experiences to revitalize growth and expand its cultural presence.
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