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Ford and outdoor brand Filson have unveiled the new Bronco Filson, a premium off-road SUV designed for outdoor enthusiasts. The vehicle features a 3.0-liter EcoBoost V6 engine, enhanced off-road capabilities, and the quietest cabin in Bronco history due to improved airflow and acoustic insulation. Inside, it offers luxury touches such as quilted leather seats, Filson-inspired materials, and removable cargo storage, with production beginning at Ford’s Michigan plant and deliveries expected in early 2027.
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