Hailey Bieber unshown toned abs in Rhode campaign BTS
Hailey Bieber promoted her skincare brand Rhode through a beach campaign, showcasing her in a bikini and behind-the-scenes photos. Launched in 2022 and acquired by e.l.f. in 2025, Rhode is now expanding globally with Bieber remaining involved as chief creative officer. The article also mentions Bieber’s recent public appearances and her support for Justin Bieber during his Coachella performance, which received mixed reviews from critics and fans.
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