23 Hrs
Source:
The Boston Globe
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Reasons for NeeDoh's popularity
The article discusses the surge in popularity of the NeeDoh squishy toy created by Schylling Toys, originating from a 2017 retro-inspired design intended as a relaxation tool. It gained viral attention on TikTok, leading to overwhelming demand, shortages, and long lines at stores. Despite initial modest success, NeeDoh has become a cultural phenomenon, with the company ramping up production to meet the skyrocketing consumer interest.
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