Amazon Sellers Rely on TikTok and More
Independent sellers on Amazon are increasingly frustrated by rising fees, which have reduced their profit margins and compelled many to expand their sales to platforms like TikTok, Walmart, and Shopify. Survey data shows nearly half of these sellers have already shifted or plan to shift their focus away from Amazon due to the fee hikes, including a recent surcharge aimed at offsetting logistics costs. While Amazon asserts its success depends on supporting sellers, critics argue that escalating fees threaten their viability and long-term growth, prompting a move toward direct-to-consumer channels and alternative platforms.
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