Erewhon launches premium membership with luxury perks

Erewhon, a luxury grocery chain, has introduced a new "Reserve" membership for customers spending over $15,000 annually. Launched in April, this top-tier tier offers exclusive perks such as concierge services, priority access, complimentary delivery, and daily free coffee and pastry. The program targets high-spending shoppers seeking an elite shopping experience more akin to a private club than a typical supermarket.

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