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In 2026, longevity has emerged as a major focus in skincare, with brands like Lancome introducing products aimed at preserving skin health at the cellular level rather than simply correcting aging features. These products emphasize a proactive approach to aging, targeting root causes to maintain skin vitality, and are marketed to both young and older consumers. Critics argue that longevity is a rebrand of anti-aging, while brands promote it as embracing aging gracefully, with an industry rapidly expanding toward preventive and cellular-level treatments.
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