Americans Favor Ancient Fruit Over Processed Snacks

Dates are experiencing a surge in popularity globally and in the U.S., driven by consumer interest in less-processed, nutritious foods. Sales are increasing significantly, with the U.S. market projected to reach $1.6 billion by 2034 and the global market expected to grow from $34.5 billion in 2026 to over $55 billion by 2034. Historically cultivated for thousands of years, dates are valued for their health benefits and versatility, with varieties like medjool being popular for snacking, though they contain high natural sugar levels.

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