9 Days
Source:
Forbes
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Sidia Drives New Fragrance Trends
Erin Kleinberg, founder of Sidia, is leading a shift in fragrance consumption, where consumers view scents as fashion accessories rather than traditional beauty products. The brand’s focus on layering and creating personalized scent wardrobes aligns with a growing trend among younger consumers, evidenced by increased searches and social media interest in scent stacking. Sidia’s expansion into Sephora Canada marks its largest retail move, following strong sales growth driven by its innovative body mists and solid perfumes.
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