NBA Finals Ratings Rise Amidst Trump Presence
The article discusses the high viewership of Game 3 of the 2026 NBA Finals, which averaged 23.8 million viewers, the highest since 1998. It highlights that changes in audience measurement methods, along with the Knicks' popularity and star player Wembanyama's rising profile, contributed to the strong ratings. The piece also notes the league's efforts to distance itself from political messaging, which may have helped improve viewership, and emphasizes that overall interest in the NBA is on an upward trend.
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