New bemotrizinol sunscreen arriving in U S
The FDA approved bemotrizinol, a chemical sunscreen ingredient developed in Switzerland, for use in U.S. sunscreens. This marks the first new active ingredient approval in over 25 years, with BEMT offering better UVA and UVB protection, longer-lasting effects, and a more appealing application compared to existing U.S. options. Although not yet available in stores, sunscreens containing BEMT will be marketed under the brand Parsol Shield starting August. Experts emphasize the importance of sun protection, including limiting exposure and reapplying broad-spectrum sunscreens regularly.
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