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Apple announced a major upgrade to Siri, its digital assistant, aiming to enhance its AI capabilities and compete with offerings like ChatGPT and Google’s Gemini. The new Siri AI, launching in beta later this year, will operate apps, analyze screen content, and incorporate personal context to improve responses. While these features could encourage existing users to upgrade their iPhones, many current devices lack the hardware to support the full AI functionalities, and Apple has not yet clarified monetization plans for Siri AI.
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