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Reasons for Hydration Breaks at the World Cup
FIFA has introduced mandatory three-minute hydration breaks during all 104 matches at the 2026 World Cup, citing player welfare and heat safety. These breaks effectively divide the game into four quarters, regardless of weather conditions, creating new advertising opportunities for broadcasters. While experts agree water breaks benefit players in extreme heat, the rule’s broad application—and the allowed commercial airtime—suggests financial interests may also be a driving factor.
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