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Los Angeles Times
Los Angeles Times
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During the opening matches of the 2026 World Cup, Fox faced criticism for airing full-screen advertisements during a new FIFA-mandated hydration break, causing on-field confusion and viewers to miss the restart. The hydration break, introduced to protect players from summer heat, provides broadcasters with an extended advertising window, but some fans and commentators criticized the over-commercialization and disruption of the game’s rhythm. In contrast, Telemundo maintained uninterrupted coverage, prioritizing viewer immersion over ads.
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