Amazon launches Prime Day amid retail rivalry
Amazon has launched its annual "Prime Day" campaign, which lasts four days, aimed at increasing consumer spending in the American market. During the first quarter of 2026, the company recorded sales of $104 billion in North America, representing a 12% year-over-year increase, heavily reliant on discounted products. Amazon is competing with Walmart by offering discounts, return policies, and faster shipping to attract the largest number of shoppers during the sale season.
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