World Cup Serves 300,000 Hot Dogs and Beer Outshines Water
The FIFA (Fédération Internationale de Football Association) report shows that during the 2026 World Cup matches hosted by the United States, Canada, and Mexico, 300,000 sausage sandwiches and 2.8 bottles of beer were sold per venue, while water sales exceeded one million bottles, with preferences varying by country. Overall, sales reached more than 5 million spectators, and Adidas's sales amounted to $1.13 billion, with Mexico's team products emerging as the best-selling items during the tournament.
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