From the pride of contentment to shaping the future: Exploring ongoing developments
The article discusses the importance of organizations keeping up with external changes, citing the example of Kodak, which delayed in adopting digital photography technology and faced bankruptcy despite its previous success. The author emphasizes that a company's success does not solely depend on the past but also on its ability to innovate and adapt to rapidly changing market demands. Rapid external change requires modern and flexible strategies to maintain sustainability and leadership.
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