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أخبار الخليج
Mazad Implements Advanced eKey 2.0 System to Enhance Customer Experience and Digital Innovation
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Mazada, a subsidiary of Bahrain Mumtalakat Holding Company, announced the integration of its advanced electronic key system (ekey 2.0) into its online platform, making it the first auction platform in Bahrain to adopt digital user identity verification. The system, in collaboration with the Information & eGovernment Authority and Beyon Connect, enables identity verification through biometric technologies such as facial recognition, eliminating the need for passwords. This facilitates and accelerates registration and login processes while enhancing security. This innovation reflects Mazad's commitment to improving the user experience and providing reliable digital services in line with Bahrain’s digital transformation efforts.
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