Al-Ula Boosts Global Presence in Design with "Hayat Al Ashkal" Exhibition
The article discusses Saudi Arabia's efforts to enhance its international cultural presence through the participation of the Al-Ula Authority in the "Hayat Al Ashkal" exhibition at Paris Design Week 2026. The exhibition highlights works by artists and designers inspired by Al-Ula's natural and cultural heritage. Its aim is to foster dialogue between contemporary art and design, as well as to support the cultural and creative programs of the conservation. This initiative is part of Saudi Arabia's Vision 2030 to develop the cultural sector and establish Al-Ula as a global hub for arts and cultural exchange.
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