Adidas achieves record sales from World Cup
Adidas experienced a significant increase in its sales during the 2026 World Cup, with sales of sports shirts and equipment reaching approximately 1.5 billion euros—four times higher than the sales in the previous World Cup edition—and selling twice the number of balls. The company confirmed that it sponsored both Spain and Argentina in the final, with the Mexican national team’s jersey being the best-selling, followed by the Argentine and Spanish jerseys, along with success for clothing inspired by the 1994 World Cup.
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