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Apple forbids home service ads on Maps
Apple has launched a new policy for advertisements on its digital mapping service, "Apple Maps," aimed at preventing the publication of ads from home service companies such as plumbing, electrical work, heating, ventilation, and air conditioning. The goal is to make advertisements resemble organic search results rather than traditional paid ads. The ads are limited to locations that customers are actually visiting, avoiding issues that could arise from verification requirements and security procedures imposed by companies like Google. This step is intended to improve ad quality and reduce interference with natural search results, while maintaining oversight of ads related to medical services and financial devices. It comes at a time when users are awaiting the official launch of "Apple Maps" advertisements.
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