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Al Kingdom University organized a virtual session titled "Gamification in Business & Finance in the Era of AI," in collaboration with the Artificial Intelligence Research Center. The session showcased applications of game strategies supported by artificial intelligence to improve productivity, enhance employee and customer engagement, and develop innovative solutions aimed at increasing efficiency and sustainability in both sectors. It emphasized the importance of these technologies in supporting the digital economy, while also strengthening the capabilities of personnel and enabling them to benefit from AI. Mr. Mohammed Al-Rifaie delivered a practical presentation, and discussions focused on the importance of digital transformation in the modern business environment.
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