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Analysis of the 2026 World Cup shows that the tournament experienced a significant expansion, with the number of teams and matches increasing dramatically. This led to FIFA's revenues reaching approximately $13 billion, double what was achieved in the Qatar 2022 edition. FIFA's profits came from broadcasting rights, advertising, and ticket sales, while betting companies achieved record gains of around $50 billion, amid a sharp rise in ticket prices that reached hundreds of thousands or even millions for a single ticket. On the other hand, host cities and hotels suffered losses due to the unexpectedly low demand, and the fans were the victims of rising costs, especially for tickets and transportation. The winning teams received historic financial bonuses reaching $50 million for the tournament, with prize amounts increasing significantly compared to the past.
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