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Bob Mart launches LaPupo's first bakery
Bob Mart company is expanding into the confectionery sector by opening its first global bakery in Singapore, capitalizing on the fame of its characters like LaBooBoo to create edible 3D desserts. These include LaBooBoo lollipops with black sesame and cheesecake characters. The bakery offers 45 varieties of pastries and game-inspired beverages, priced between 5 and 32 Singapore dollars. This marks the company's initial step in diversifying its products beyond the gaming industry, with plans to open bakeries and stores across Europe, North America, and Southeast Asia, despite challenges posed by rising production costs and sustainable growth.
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