20 Hrs
Source:
البلاد
Al Khaleej Link adopts AI to lead GCC customer solutions
Sela Gulf, the leading provider of customer experience solutions and outsourced business recruitment, has launched its artificial intelligence strategy to strengthen its pioneering position in enhancing customer service operations across the Gulf Cooperation Council countries. The strategy aims to deliver scalable intelligent solutions that align with operational, cultural, and linguistic requirements, including understanding local dialects, to support government and private institutions in improving their customer interactions. This move is part of the company's efforts to achieve regional growth, provide sustainable customer experiences, and enhance local capabilities through training Bahraini talents, affirming Bahrain's role as a leading hub in digital innovation. It also extends the company's ongoing initiatives in innovation and maintaining its position as a trusted partner in the customer experience sector.
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