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The article discusses the role of creativity in preserving cultural identity and guiding towards the future, linking heritage with innovation. It explains that the creative economy is not limited to arts and new products but is also reflected in transforming cultural features into modern experiences that express identity. The article emphasizes the importance of combining authenticity with renewal by reintroducing cultural symbols in new ways, enabling heritage to remain vibrant, impactful, and relevant to new generations. It concludes that creativity is the most powerful means of maintaining cultural identity, as it builds bridges between the past and the future, turning heritage into a lively experience that ensures the continuity and transmission of culture across generations.
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