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French company CosmoPhilès and Park Square Capital have acquired JMBH, the promoter of the World Rally Championship (WRC) and ERC, in a historic deal considered the largest in rally sports history. The aim is to boost investments and develop the championships. This agreement will lead to increased engagement with fans, an expanded fan base, and an improved viewing experience worldwide, with a focus on implementing new technical regulations scheduled for 2027. This move supports the sustainable growth of the sport by establishing a support fund to finance projects for motorsport development, bringing substantial benefits to clubs, organizers, and fans, as well as expanding the global presence of both championships.
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